I normally don't rant, even work at not ranting. Typically I don't read rants. I try to stay positive and responsible, even when I'm upset, especially when I'm upset. But I HATE the new AT&T ad campaign!!!
The first few times I saw it, I was merely irritated - and confused. What are they thinking? Faster is better. More is better. Bigger is better. Not preferable, but better. Faster, more, bigger - not reliable or dependable.
Using kids to promote their message - the irritation became annoyance. Normally, I enjoy seeing kids in ads, but these kids should be seen, and not heard! "More, more, I want more." Ugh!
John suggests that the purpose of the campaign may be merely to get the audience to connect AT&T immediately to the ads. If so, it's a smashing success. But I thought that advertising was intended to convince you to buy the product or service. Whereas I do find the ads using a panel of basketball icons to be an improvement over those using kids, I still find these latter ads to be especially grating and objectionable. So objectionable that I would not subscribe to the service, even if I could, or would cancel it if we did.
Now, I recognize that I don't have to watch them. If an ad appears during a taped program, I fast forward through it. If it appears during a program currently airing, I mute the sound, even switch to another channel to avoid it. Yet, its very appearance can get me muttering.
I also recognize that I could express my distaste to AT&T, but given that 4G service isn't available in our area - and I'm definitely not in their demographic target - I doubt it would be received as anything other than an amusing piece of trivia. (And that irritates me, too!).
And I recognize that I may be in a very tiny minority of folks who dislike this campaign, but I can dream, can't I?
